NEW BOOK RELEASE
A Memorable Experience. A Strategic Approach to University Reputation
Get to Know my Books
Publications on university reputation and communication
«A Memorable Experience. A Strategic Approach to University Reputation». Santiago Fernández-Gubieda. CASE, 2025.
«Sembrando la reputación. Conferencias de la International Reputation Week». Santiago Fernández-Gubieda (Editor). EUNSA, 2024.
«Una experiencia memorable. Cómo cultivar la reputación de las universidades». Santiago Fernández-Gubieda. EUNSA, 2023.
Chapter «Listening culture and university governance, new paths to reputation. An internship at the University of Navarra». Santiago Fernández-Gubieda. Repositorio académico Dadun, 2024.
«Docencia Rubic: aprendizajes de la enseñanza universitaria en tiempos de la Covid-19». Santiago Fernández-Gubieda Lacalle (Coordinator). EUNSA, 2020.
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About me
Hello, my name is Santiago Fernández-Gubieda, and I was born in London in 1975. Since 1997, I have been dedicated to corporate and strategic communication, both professionally and in the fields of consulting, teaching, and university research.
I specialize in designing positioning and brand-building strategies, managing intangible assets, and cultivating corporate reputation in higher education institutions.
I teach postgraduate courses, participate in research projects, publish books, and serve on advisory committees in international higher education organizations.
Currently, I work at the Vice-Rectorate for Communication and the Center for University Governance and Reputation at the University of Navarra.
Latest Published Articles
Reflections on Corporate Communication and University Reputation
«Navigating the Complexities of Reputation at Universities». Interview with Santiago Fernández-gubieda. The Brand Education. 2024.
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Services
Strategic Solutions in Reputation, Communication, and Leadership
Corporate Reputation
Risk Prevention and Management
Crisis Communication Management
Corporate Communication and Marketing
Contextual Intelligence and Environmental Analysis
Leadership and Professional Development – Executive Training
Internal Communication
Organizational Listening
Media Relations
Shall we talk?
Contact me for an initial, commitment-free conversation