The Triangle of University Reputation
Published in the blog Universidad, Sí.
Reputation: A Compass for University Governance
Included in the CYD Report 2023, Chapter 4, page 279. Read on pages 37-39 of that chapter.
Books
«A Memorable Experience. A Strategic Approach to University Reputation». Santiago Fernández-Gubieda. CASE, 2025.
«Una experiencia memorable. Cómo cultivar la reputación de las universidades». Santiago Fernández-Gubieda. EUNSA, 2023.
«Sembrando la reputación. Conferencias de la International Reputation Week». Santiago Fernández-Gubieda (Editor). EUNSA, 2024.
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Chapter «Listening culture and university governance, new paths to reputation. An internship at the University of Navarra». Santiago Fernández-Gubieda. Dadun, 2024.
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«Docencia Rubic: aprendizajes de la enseñanza universitaria en tiempos de la Covid-19». Santiago Fernández-Gubieda Lacalle (Coordinator). EUNSA, 2020.
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Articles
Publications in International Journals
Five strategies to cultivate university reputation
Published in Campus, Times Higher Education.
Cultivating reputation: governing better
Published in Currents, CASE Journal (September 1, 2023).
Listening: A way to improve university reputation and governance
Published in Journal of Education Advancement & Marketing (Volume 8).
University Proposals for Post-Pandemic Reconstruction
Published in Higher Education in Russia and Beyond (No.3, 28, 2021).
Publications in Spain
Collaborations and Interviews
Corporate Excellence Centre for Reputation Leadership podcast about the book ‘Sowing Reputation’. 17 minute interview with Clara Fontán on Spotify, Apple Podcasts, Amazon Podcasts, YouTube and Ivoox.
Objective 2022: Redistributing Trust
Published in The Conversation in Spanish, co-authored with Juan Manuel Mora.
Interview in The Brand Education
Santiago Fernández-Gubieda discusses university reputation, operational models, and reputational crises.
Conferences and Training Courses
2024
November
Second training session on intangible asset management, corporate reputation, and organizational listening. Session delivered to deputy directors of Fomento Centros de Enseñanza.
October
First training session on intangible asset management, corporate reputation, and organizational listening. Session delivered to directors of Fomento Centros de Enseñanza.
August
Delivered the session “An Operating Model of University Reputation Management” at the CEAC 2024 Annual Conference, hosted by CASE in Manchester, UK.
July
Conference on City Reputation at the Summer Course of the Complutense University of Madrid.
May
Second training day for the rector’s team and deans of Universidad Católica de Valencia. Sessions on marketing, strategic communication, and reputation management in crisis situations.
April
Conference on University Reputation at CETYS University (Ensenada, Baja California), during the CASE Latin America Congress.
Workshop for university executives on the case study “Leading in a Crisis: MIT’s Toxic Donations”, presented at the CASE Latin America Congress, CETYS University.
Training session on operational reputation management at Panamericana University (Mexico City Campus).
March
Participation in a CASE event for Spanish universities at the Universitat Internacional de Catalunya (Barcelona).
2023
November
First training day for the rector’s team and deans of Universidad Católica de Valencia. Sessions on marketing, strategic communication, and reputation management in crisis situations.
October
Session on Listening and Stakeholder Management at International Reputation Week, University of Navarra (Madrid Campus).
Conference “An Operating Model of University Reputation Management” at the World 100 Reputation Network Annual Conference, University of Sydney.
May
Stakeholder Management session at the World 100 Academy, Dublin.
Listening in Universities session at the “Identity, Listening, and Relevance” Congress, Pontifical University of the Holy Cross.
2022
August
“University Reputation and Stakeholder Management: From Listening to Innovation” conference at the European CASE Conference.
May
“Reputation and Stakeholder Management: From Listening to Innovation” conference, delivered with Juan Manuel Mora at the Strategic University Management Course.
2021
November
“Consulting the Oracle – An Expert Approach to Understanding Reputation Using the Delphi Technique” at the World 100 Reputation Network Annual Conference, London.
July
Participation in the panel discussion “Reputation Management in Higher Education: The New Challenge for Universities”, organized by the Center for Institutional Studies, Laboratory for Reputation Management in Education, HSE University (Russia).
June
“Strategies and Dynamics of Change: A New Strategy for University Reputation”, delivered with Juan Manuel Mora during the Academic Senate of Universidad Panamericana (Mexico).
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